I love reconnecting with past students. It reminds me why I do what I do.
Yesterday, I spoke with a student who trained with me eight years ago, and she shared something that stopped me in my tracks:
“I was telling a retired colleague about your program, and she asked about you. I told her that you are genuine and that one of the things I admire most is that from what I can tell, you are driven by a sincere desire to help people: clients and practitioners alike. While, of course, you should charge for sharing your expertise, your motivation seems to stem more from wanting to get the word out so others can benefit vs trying to make as much as you can. Also, you are so approachable and a fantastic teacher…Dreamscaping is one of my all-time things! Anyway, I so appreciate you and everything you have created.”
It got me thinking. About how everything costs. Advertising. Marketing. Living.
It also brought back memories of the harsh lessons I learned when I first entered this world of change work.
🌱 I was naïve.
Helping others was always my driving force. But when I started, I refused to let money dictate who could learn. I made deals. I invited people to train and pay when they could.
It cost me dearly.
Takers take. And many took without honoring their agreements. With over £24k (£100k+ at today’s value) in lost revenue, I fell into bankruptcy and hit rock bottom.
But I rose again. And I learned.
Still, the conflict remains. How do you compete when so many programs promise miracles for a few dollars, backed by massive marketing budgets designed to lure in the desperate?
Most programs in the world of change and growth make the same bold claims. They promise to heal. They promise to get to the root of the problem. They promise the world, the moon, and the stars.
🚨 But ask yourself: if what they’re selling for $7 is truly life-changing, why do they always push another upsell? Why does anyone need another program if the first one actually worked?
Because it’s bulls**t.
These aren’t change workers. They aren’t healers. They aren’t guides.
They are marketers. Salesmen. Just one step up from Dodgy Dave at the used car lot. They are predators, preying on the vulnerable and desperate.
Once they have your money they only care if they can get more from you.
💥 That’s why Sanomentology exists.
I built a complete system for practitioners. No gimmicks, no upsells, no empty promises. It does what it says on the tin. If something was missing, I added it. If something didn’t help, I refined it.
Because change work isn’t about profit! It’s about people.
However those who deliver that change work still need to thrive themselves. They still need to live their own lives. They deserve it as much as the people whose lives they are changing.
If you feel like real transformation is drowning in noise, clever marketing, and complete bulls**t, I hear you. And I invite you to step into something different.
Let’s change the game. Let’s do it the right way.